BANK WARS: Social Media done right
So a lot of corporates are out there in the social media space making tools of themselves. It’s embarrassing to watch. However sometimes corporates get it spot on.
Today such an event occurred and we thought you should all see it.
It started innocently enough with some witty banter between some fine comedians.
Oh arts world. There are so many free options for managing your invoices in a legit, official looking way and yet.
— Jennifer Alice (@jenthinksharder) September 26, 2013
https://twitter.com/mezzamac/status/383093916121063427
@mezzamac @jenthinksharder here is my invoice please pay me pic.twitter.com/UTO5ml7pF6
— Jarrod Baker (@jarrod__baker) September 26, 2013
https://twitter.com/mezzamac/status/383100721760989184
Then @Ghettoanger (the Ruminator’s own Jarrod Baker) tweeted this:
@mezzamac thanks! Hey @KiwibankNZ can you please deposit this for me? @jenthinksharder
— Jarrod Baker (@jarrod__baker) September 26, 2013
Usually, that’s the end of the story. But in this instance someone from KiwiBank wanted to play.
@ghettoanger @mezzamac @jenthinksharder Sure, just pop it in here. 🙂 http://t.co/QUypaSCDgC ^RM
— Kiwibank (@KiwibankNZ) September 26, 2013
I watched this with much enjoyment, and wanted to let them know. So I said
@ghettoanger @jenthinksharder @KiwibankNZ @mezzamac well this thread has made me happy.
— The Ruminator (@RuminatorNZ) September 27, 2013
and quick as a flash our KiwiBank friend responded
@RuminatorNZ That's awesome! Pleased to have delivered an emotional 'kaching' moment. 🙂 ^RM
— Kiwibank (@KiwibankNZ) September 27, 2013
Never one to miss an opportunity for some LOLZ I replied
@KiwibankNZ I'd like to see @ASBBank deliver some lols. They're my bank. ASB, be funny. Or I'm gone.
— The Ruminator (@RuminatorNZ) September 27, 2013
And then this happened…
@RuminatorNZ We'll let you in on a little something we've been working on in the ASB Labs…Â Â pic.twitter.com/l1IN3rFThY
— ASB Bank (@ASBBank) September 27, 2013
well played @ASBBank, well played. Your move @KiwibankNZ
— The Ruminator (@RuminatorNZ) September 27, 2013
@RuminatorNZ @ASBBank Nah… can't compete with a machine :(. We just use people here at Kiwibank. 🙂 ^RM
— Kiwibank (@KiwibankNZ) September 27, 2013
@RuminatorNZ pic.twitter.com/oGOh4vdptP
— TSB New Zealand (@TSB_NZ) September 27, 2013
@jinnee79 @RuminatorNZ @ASBBank @KiwibankNZ sorry, we were just out testing our prototype https://t.co/xDBqZ2tCkS. What did we miss? ^PD
— Bank Of New Zealand (@BNZ) September 27, 2013
As of writing, ANZ and Westpac hadn’t come to the party.
But to KiwiBank, ASB, TSB and BNZ, we salute you. Your use of social media is phenomenal and long may it continue.
And to Jen, Merrilee and Jarrod: well done on starting something beautiful.
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So Proud.
This makes me happy that the internet exists!
Don’t you worry about old ANZ. Their CEO, Mike Smith, has just realised that social media is happening and recently told all their staff that they’d better embrace it and figure out how to use it to connect with their customers.
The saddest part of it all is that isn’t a joke, it’s actually what happened. No doubt Mike is busy trying to figure out where his Bebo page has gone.
Now that made me smile and given it’s Friday pm and there’s not a drop of mood enhancer in the fridge that’s no mean feat. Well done and onya Kiwi banks.