We, the consumer class, are about to enter the most self-absorbed period yet. Which is really saying something considering the late 1990s era of reality TV where ‘everyone can to be famous and should want to be’ and the social media/blog generation of the 2000s where ‘everyone wants to know what I’m thinking at all times’ (a somewhat self-defeating phenomenon to blog about).
The new wave of narcissism will be ushered in by electronics manufacturers like LG, Sony and sports superbrands like Nike. But unlike the Greek myth, this self-obsession will go literally beyond skin-deep.
In the last couple of years there have been breakthroughs in miniaturising sensors that can do anything from measuring the steps you take in a day, checking your pulse rate, to measuring sleep patterns. These sensors now draw far less power than ever before. Coupled with maturing wireless technologies like data transfer (Bluetooth, WiFi, etc) and wireless power/recharging technology (Qi) and the result is an ocean of wearable tech, just like the ones seen littering the Consumer Electronics Expo this year.
We’ve already seen Sony, Samsung and Pebble attempt smartwatches to varying success, and Google’s Glass project is certainly inspiring but Razers’ smartband Nabu represent what I think will become most popular in the next five years. It’s a low-cost rubber bracelet with two very basic screens to show calls/emails/texts/appointments from your phone but also measures your vitals during the day and sleeping patterns. What Razer is doing is opening the device to developers who will build apps to ‘gamify’ your everyday life. Manage to run 5km in under half an hour? The character advances a level. Only the ‘character’ is you!
Apps will appear where you will be able to map your sleep cycles achieved, calories consumed and energy burned – after entering your age, gender, weight and height. This will no doubt feed the neuroses of the psychotically fit and add fuel to an increasingly popular semi-scientific movement called ‘The Quantified Self’ or ‘body hacking’, to map all possible biological data about your body and mind at all times.
This constant monitoring of the self is going to end badly. The worst affected will be unable to live without measurement, insistently plugging in every morsel of food into an app on their mobile. Even the casual participant in this movement will have another reason to look at their screen when meeting with friends to measure how many joules the walk to the cafe erased. Weight-loss coaches could seize serious opportunities to build high-tech programmes for clients and while the fad will capture the masses for a time, I predict after a few years the fad will fade.
This next decade will be a hell of ride and will claim victims in the more sensitive sectors of society (I’m especially worried about the effect this could have on adolescents) but ultimately I think a middle ground will be found. After some rocky years an acceptance that people and metabolisms are innately biologically different will contribute to a cooling of this trend of constant self-monitoring. A counter wave of young people deliberately shirking monitoring systems could become popular in its wake as the pendulum of cool swings in the opposite direction. But for the immediate future, get ready for a very detailed look at yourself in the digital mirror.